The owner of a small business engaged Bill to help sketch out a plan that would enable the company to triple its revenue over the next 5 years while increasing the margins obtained.

Numerous items were discussed with the owner including:

• Development of a more accurate accounting system
• Development of lower cost material suppliers
• Segmenting customers and focusing on higher margin business
• Developing differentiated marketing strategies based on customer segment
• Expanding out of the Triad
• Expanding their commercial offering.

The owner was satisfied with the work, and they remain an ongoing client.